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A growing number of British voters believe the Labour government is focusing too heavily on regulating personal behaviour while failing to adequately address the rising cost of living, according to newly released polling data.

The survey, conducted by Merlin Strategy for the Adam Smith Institute, found that more than half of respondents feel ministers are devoting too much attention to measures such as restricting tobacco use, increasing taxes on alcohol, and tightening advertising regulations. Many voters said these policies appear disconnected from the daily financial struggles facing ordinary households.

Overall, 56 percent of those surveyed said life has become less enjoyable under the current government. This sentiment was especially strong among Conservative and Reform UK supporters, but it was also shared by more than one-third of Labour voters, highlighting broader cross-party concern.

Critics argue that the government’s policy agenda reflects a preference for increased regulation and social intervention rather than economic relief. Some respondents expressed frustration over what they perceive as an excessive focus on cultural and ideological issues, while others questioned the amount of time spent on international matters instead of domestic economic priorities.

One of the most controversial proposals is the generational smoking ban, which would permanently prohibit individuals born after 2009 from purchasing tobacco products. An overwhelming majority of voters said this policy should not be a top priority, with many arguing it distracts from more urgent economic concerns. The proposal would also expand smoke-free areas and could lead to additional restrictions on vaping in public spaces. New taxes on vape products are expected to take effect later this year.

The government has also moved forward with broader digital safety measures, including the implementation and expansion of the Online Safety Act. Proposed additions include potential age restrictions for certain online tools and measures aimed at protecting children from harmful online content.

While supporters of these initiatives argue they are designed to improve public health and safety, critics say the government risks losing public trust if it fails to balance regulatory goals with meaningful action to ease financial pressure on families.

The polling highlights a growing perception gap between policy direction and public priorities—one that could shape political debate in the months ahead.